CVcommunication done write.™
Work Experience
2021 - Present
Luxury Brand & Marketing
Fractional CMO
Consultant
Published Copywriter
"The Branding Samurai™"
Luxury Brand & Marketing Expert specializing in helping businesses, at any stage, develop their Brand DNA, create a detailed Brand Style Guide, and build a Brand Strategy.
Develop multichannel Marketing Strategies for increased conversions and revenue.
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Create an emotional connection between a brand and its' clients using storytelling for consistency, continuity, and clarity.
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Startups are my forte, retail is in my blood and luxury is my wheelhouse. B2B / B2C / D2C
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Clients include Norwegian Cruise Lines, Aston Martin, Gevril Swiss Watchmakers, and Pulse PEMF to name a few.
Luxury Retail
Luxury Lifestyle
Baby
Wellness
Culinary
Luxury Hospitality
Luxury Interior Design
Tech
Startups
ESG
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Skillsets:
Evaluating existing marketing teams
Brand DNA creation
Brand strategy
Marketing strategy
Social media strategy
Content creation
Copywriting,
Company SOPs,
Email campaign creation
Client engagement and retention strategies
Franchise preparation​
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Research is a passion and a necessity.
I create content that people read.
2015 - 2022
Founder
KardZee Creative Agency
Creative Agency for luxury clients such as Aston Martin, Sotheby's Realty, and more.
Developed and executed multichannel marketing tactics for client engagement, retention, and referrals.
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Created and maintained social media channels.
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Created training for Brand Development using videos and SOP manuals.
1997 - 2014
Founder & Gallerist
Kumquat Art Gallery
San Francisco
Art Exhibitions and Events
Buying
Visual Merchandising
Client Engagement & Retention: Multichannel Marketing
Designer - Private Label Home Accessories
Press Releases
Education
Fashion Institute of Technology, NYC
A.A.S.
Fashion Buying & Merchandising
S.U.N.Y. Oneonta
Bachelor of Science
Fashion Buying & Merchandising, Major
French, Minor
Other Areas of Expertise
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Visual Merchandiser for Luxury Eyewear Brands: Christian Lacroix, Porsche-Carrera, Christian Dior, Paloma Picasso, Alfred Dunhill
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Created exclusive traveling display for Christian Lacroix Eyewear, NYC
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Creative Assistant & Operations, Trend Accessory Designer
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Seagram's, Ore-Ida and Volkswagen ad campaigns
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Ass't Marketing & Promotions Manager -Women's Fashion Retail Chains
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Managed Models, Saks Fifth Avenue, NYC
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Fit Model
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Catering Experience over 300+ events NYC and San Francisco
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Trade Show Exhibitor and Buyer
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Ann Taylor / Joan & David, I. Magnin, Mondi, Neiman Marcus / Bottega Veneta
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Trunk Shows - Saks Fifth Avenue, Nordstrom, Macy's, I. Magnin, Luxury Boutiques
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Master of Ceremonies for Fashion Shows
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Can lighten any situation with humor.
How I Got Here
Growing up, my Mother was always at the typewriter. I remember hearing the clickety-clack of the keys and the "ding" of the return as she typed letter after letter to who knows who. She always got a response. I seem to have inherited this ability to reach people. I have written cold letters to powerful CEOs of Fortune 500 companies and always receive a personal reply.
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Now, I am sharing my writing talents and business knowledge with the world. Creating brand experiences and content comes naturally. I love learning about other businesses and helping create content that people read. It sounds so simple, doesn't it? But it's not.
There are millions of articles, blogs, websites, and product descriptions out in the world that I struggle to understand. What are they trying to say? What do they do?
Great branded content increases customer engagement, brings prospects closer, builds loyalty, and generates revenue.
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Keverne​​
My Credo
trust
building a level of trust with clients for a more fulfilling work experience
creative
using my imagination and creative talents for compelling content and branding
happy
approaching every day with humor and a positive outlook
collaborative
working together for the best possible outcomes with every project
loyalty
understanding the importance of building long-term relationships with clients
WHAT CLIENTS SAY
BRAND STORY
FNE JEWELRY DESIGNER
B2C
SAUDI ARABIA
Keverne is full of energy, she understands the client really well and she's fast at communication although there's a 12-hour difference between us. She's very patient and friendly and most importantly she meets the deadline.
PRODUCT DESCRIPTIONS
ROMANCE HEADERS
LUXURY SWISS WATCH BRAND
B2C + D2C
USA / SWITZERLAND
Keverne did a FANTASTIC job!!! I love her work, great flexibility, totally worked with us, and used great creativity
MARKETING & PROMOTION
STRATEGIES
FINE JEWELRY CHAIN
B2C
USA
​Keverne was like hitting the lotto. Keverne took the time to fully understand our needs, and then delivered in a big way. She was fast, efficient
and over-delivered in
quantity of work and ideas
for this project.